
30% Lower Costs, 115% More Leads -Pattison Brewer’s Clinical Negligence Success
Goal: Increase high-quality leads and consultations for divorce and custody cases.

The Challenge
Pattison Brewer, a leading clinical negligence law firm, faced difficulties in generating a consistent flow of high-quality leads. Many inquiries were unqualified, leading to inefficiencies and lower case conversions. They needed a precise marketing strategy to attract individuals in need of expert legal support for clinical negligence claims.
Our Strategy
To overcome these challenges, we designed a data-driven marketing campaign focused on capturing and converting the right audience. Our approach included:
Targeted Facebook & Google Ads
We launched highly optimized ad campaigns targeting individuals actively searching for clinical negligence legal assistance in the UK.
Landing Page Optimization
Our team developed persuasive landing pages with compelling content and clear calls-to-action to maximize lead conversions.
Advanced Audience Targeting
Using data insights, we refined audience segmentation to ensure ads reached high-intent prospects, reducing wasted ad spend and increasing engagement.
The Results
With these strategic changes, Pattison Brewer achieved a significant improvement in lead quality and conversion rates:
115% Increase in Qualified Leads
More inquiries from individuals with legitimate clinical negligence claims.
50% More Consultation Bookings
A direct rise in scheduled consultations, leading to higher case acquisitions.
30% Reduction in Lead Acquisition Costs
Optimized ad spend led to cost-effective, high-quality lead generation.
With this refined strategy, Pattison Brewer now consistently attracts and converts high-value clinical negligence clients, strengthening its position as a trusted legal advocate.
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"Transformed our lead generation. Highly recommend!"

Sarah Jones
Senior Partner, Expertlaw